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Masha Epshtein

Award-winning serial entrepreneur and designer, with a proven track record of launching and expanding successful ventures across diverse sectors, such as design, production, marketing and construction. Over a decade of expertise in design and construction in Ukraine, delivering a wide range of high-quality and cost-effective projects with focus on sleek design and innovative solutions.

Check out Masha’s: Website

What is the book (or books) you’ve given most as a gift, and why? Or what are one to three books that have greatly influenced your life?

Gift – Harari “Sapiens: A Brief History of Humankind”, this is well written book with interesting view on global problems.  There are a lot of books that influenced my life in a way: Thomas Mann “Josef and his brothers”, Dostoevsky “Brothers Karamazov”, Tolstoy “Anna Karenina”, Orwell “1984”, Kanemann  “Thinking fast and slow”

What purchase of $100 or less has most positively impacted your life in the last six months (or in recent memory)? 

I would say that it was my recent purchase of a ballet ticket to the Royal Opera House. This was an unforgettable experience. The performance of “The Cellist” was a moving and inspiring depiction of Jacqueline du Pré’s extraordinary life and music. The combination of captivating modern choreography, beautiful music, and powerful and dramatic storyline moved me deeply, leaving me with the tears in my eyes. 

When you feel overwhelmed or unfocused or have lost your focus temporarily, what do you do?

When I feel overwhelmed or unfocused, I like to go for a walk or meditate.

What are bad recommendations you hear in your profession or area of expertise?

Never consider shortcuts; always adhere to established procedures 

In the last five years, what new belief, behaviour, or habit has most improved your life?

My life-guiding feature during the last couple of years has been resilience. My strong belief is that external circumstances don’t determine our destiny. There’s always a way to move forward, adapt, overcome obstacles, emerge stronger, and still be excited about life.

What is one of the best or most worthwhile investments you’ve ever made? 

Time and energy invested in my children It’s an investment of time, energy and money.

If you could have a gigantic billboard anywhere with anything on it — metaphorically speaking, getting a message out to millions or billions — what would it say and why? It could be a few words or a paragraph. 

Happiness is not having what you want. It is wanting what you have – Shunryu Suzuki, Zen monk

When did you first become a rebel? 

Truented the school for a month when I didn’t like it

How has a failure, or apparent failure, set you up for later success? Do you have a “favourite failure” of yours?

I faced several business failures, and it was quite tough. I don’t have any favorites among these setbacks, but they were instrumental in shaping my identity.

What advice would you give to a smart, driven college student about to enter the “real world”? What advice should they ignore?

Learn and avoid getting stuck in a comfortable situation

What is the most significant thing that someone much younger than yourself has taught you?


My younger son is teaching me english school slang 🙂


What careers advice would you give to your 21-year old self?


Challenge yourself more


Tell us about your business. What does it do and what value do you add?


We are developing electronics that make digital and phisical worlds connect smoothly


What profession other than your own would you like to attempt?


I’d like to be a professioanl artist or singer


Where do you see your industry in the next 5 years?


I expect a lot of innovation


Tell us about someone you admire and why you admire them?


Lee Kuan Yew, Singaporian Prime Minister


What is a ‘hack’ you have for success that most people don’t know about?


Courage to keep going


What is a useful skill someone could learn in one minute?


Keyboard shortcuts


What one song can you listen to everyday non-stop?




What is the most surprising thing you’ve seen in your industry?


complexity of high speed datat exchange


How has Covid-19 changed your industry?


there are much more home and hybrid workers


How has your approach to business changed since early 2020?


All my life has changed dramatically 


What’s your favourite colour?




What’s your favourite holiday destination?


warm countries


What popular celebrity  do you admire the most and why?




What one thing in life do you consider to be overrated?




What’s something exciting you’re currently working on/learning that only a few people know about?


How to learn faster


What are you NOT Very Good at?



What is your personality type ?




What’s your star sign?




What did you have for breakfast this morning?


Scrambled eggs


What is your favorite “useless knowledge” fact?


The total weight of all the ants on Earth is estimated to be roughly equal to the total weight of all the humans on Earth


What is your weird talent and what makes it weird?


sometimes i don’t sleep for many days, not sure it’s a talent:)

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Pearl Lemon are an SEO, PPC, PR, and B2B lead-generation agency. We are based in London but service clients around the world.

We have taken the time to interview entrepreneurs and experts (like Masha) in this new series.

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