Andrew Tropeano -
NewsWatch TV


Andrew Tropeano

Andrew Tropeano is the host of NewsWatch and a culturally recognized technology and
consumer review expert. Andrew has a business degree from New York University and
a Bachelors in Journalism from American University. A resident of Washington, DC with
a wife and two sons, Andrew is passionate about technology, travel, food, sports, and
science fiction.

Check out Andrew’s: Website, LinkedIn

A Fireside Chat

I had the opportunity to have an amazing conversation with Andrew Tropeano at NewsWatch TV today. From talking about PR for Businesses, Andrew agreed to a quick interview.

He took the time to talk to me and answer some questions so I could get to know him better and hear more about the things that have helped shape his business success to date – let’s get stuck into it!

what are one to three books that have greatly influenced your life?

While I’ve found inspirational books and self-improvement books to have value, I have personally been inspired more by works of historical fiction and non-fiction, along with the occasional science fiction novel. I find history to be the best predictor of the future, and futuristic novels to be inspiration for the endless possibilities of man. I was first inspired by Shogun, a James Clavell book. Shogun is the epic tale of feudal Japan interwoven with the power of raw human emotion and new experiences. It’s a tale of an unknown world seen through the eyes of a European. It’s humbling, dramatic, and inspirational. I also recommend and find great influence in River of Doubt by Candice Millard. It’s another mind-boggling story of the great trek President Theodore Roosevelt took down the amazon river. Based on his personal journal, your follow the former president as he battles maleria, meets unknown tribesman, and witnesses unexplainable natural mysteries. It’s a tale of the power of sheer will and determination. And finally, the Foundation series by Isaac Asiminov. This series opens your eyes and mind to the sheer limitless possibilities of the human race. When the concept of time is expanded beyond our recent past and future to a timeline where Earth is a faded memory, you begin to realize the insignifcance of minor actions. Large powerful steps take center stage in a book that humbles even the most ambitious and forward thinking readers.

When You Feel Overwhelmed Or Unfocused, Or Have Lost Your Focus Temporarily, What Do You Do?

When you work as much as I do, there are bound to be moments of lost-focus. During those moments, I find myself taking a walk outside, going for a run when the weather is appropriate, or working on a home-improvement project. The busier you are in life, the more important it is to recharge the mind. Doing activities that allow you to reset, recharge, and refocus are instrumental to success. I also find there to be a powerful connection between a fit body and a fit mind. After exercising or moving my muscles to a labor-intensive task, I find my problem solving skills and abstract thinking are significantly improved.

In the last five years, what new belief, behavior, or habit has most improved your life?

Staying organized. When you have hundreds of clients a year, run a multi-million dollar organization, and are a parent to two children, life has a way of spinning out of control. 5 minutes spent looking for your keys, or searching for a contract with a client, or searching the studio for a camera lens adds up to hours every week, days every year that are inefficient and lost. A few years ago, I decided that I would no longer be a victim to my own disorgnization, and instead I would take control and tip the scales in my future selve’s favor. Since then, I spend less time searching for things and more time getting work done. It has been a game changer in my efficiency as a business owner, spouse, friend, and father.

Stay organized

- Andrew Tropeano

What Is One Of The Best Or Most Worthwhile Investments You’ve Ever Made?

Real estate.

How has a failure, or apparent failure, set you up for later success?

When I was right out of college, I had an incredible job at a consulting firm in Washington, DC. I had received multiple promotions, was considered a rising star in the department, had made tons of friends with colleagues and managers, and was content. That content led to a decline in the quality of my work for a short period of time. And when the US went into a recession in 2007, I lost my job. It was the first time I had ever failed at something. And it was humbling. It made me realize that I was no longer a child that could rely solely on my personality to get by. I had to earn my spot at the table. And since then, I have worked tirelessly to make sure I never experience that feeling of failure again. It doesn’t mean I won’t experience failure, I am not that naive, but it means I am limiting the chances of it. And it means I am increasing the chances of success by working my ass off at everything I do.

Tell Us About Your Business. What Does It Do And What Value Do You Add?

I am a co-owner of two business, NewsWatchTV and NWT Media Group. NewsWatcTVh is a television show focused on breaking technology, consumerism, and entertainment. NewsWatchTV airs on cable television on the AMC Network bi-weekly and I am the host and Executive Producer. At NewsWatch TV we provide an avenue and voice for businesses to get their message out to a large audience. We find the most interesting companies on this planet, bring them onto our show, and intrdouce them to the world. We have helped small, medium, large, and mega corporations find new customers and investors. At NWT Media Group, we are focused on video. We work with associations, organizations, non-profits, and government entities to create visually appealing and interesting video to achieve their goals. We produce commercials, PSAs, animations, social media content, corporate video, award videos, explainer videos, promotional content, and more.

What profession other than your own would you like to attempt?

When I was younger, I debated between college and culinary school. I had worked in a french restaurant as a line chef and loved it. But I wanted to pursue my love of journalism, so cooking was relegated to the status of “hobby”. I have since decided that my decision was the correct one and that keeping cooking as a hobby allowed me to love it endlessly. But I often day dream about owning a restaurant or working the line.

Where do you see your industry in the next 5 years?

I work in the world of video. And as we all know, video is the essence of how we consume – from entertainment, to social media, to purchasing. 90% of customers say
videos help them make buying decisions. There is an increased conversion rate of 80% for amazon pages with video. The statistics are endless on the value of video. And I think our industry will continue to evolve, not just in prevalence, but in how we interact with it. I suspect more augmented reality, virtual reality, and immersive video content will be introduced in critical mediums. Sports fans will be able to sit in seats at an away game from the comfort of their home; music fans will attend the Grammys from their bed, and shoppers will try on clothing without stepping inside a store. The world of video is just the getting started!

What one song can you listen to every day non-stop?

Bob Marley – Could You Be Loved

How has Covid-19 changed your industry?

Before COVID-19, our organization was in the office 9am-5pm, 5 days a week. We spent 30 minutes driving to work and 45 minutes driving home. When COVID-19 hit, we had to work remotely. In an industry where we have to hand off massive files of content, often half a terabyte, we needed to find a way to collaborate and file share effectively. Through research, trial and error, failures and successes, we have finally found a way to operate even more effectively than we did before COVID-19. We no longer spend time commuting to the office during rush hour, we virtually collaborate on projects and across teams, and we are more communicative now than we were before. It’s been a game changer.

What's your favourite holiday destination?

My wife and I spend a few weeks every year at our family home in Puglia, Italy. It’s one of the more incredible but undiscovered areas of Italy. Full of culture, food, wine, natural beauty, and open terraine, it truly feels like a step back into a time when life was simpler. We started visiting the area when we were first dating and now have taken our two sons there. It’s our favorite place in the world.

What is your personality type ?

Protagonist ENFJ-A / ENFJ-T

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About Us

Pearl Lemon are an SEO, PPC, PR, and B2B lead-generation agency. We are based in London but service clients around the world.

We have taken the time to interview entrepreneurs and experts (like Andrew) in this new series.