When brands like Google, Starbucks, Shopify and GE want to leverage technology to better connect with their consumers, they call Mitch Joel. He has been called “one of North America’s leading visionaries” by Strategy Magazine. Mitch Joel is Founder of Six Pixels Group – an advisory, investing and content producing company that is focused on brands, commerce, community and what’s next. Prior to Six Pixels Group, Mitch spent close to two decades building, running and selling his agency to WPP. He was most recently President of Mirum – a global marketing agency operating in 25 countries with close to 3000 employees.
I had the opportunity to have an amazing conversation with Mitch Joel at Six Pixels today. From talking about SEO for Websites, Mitch agreed to a quick interview.
He took the time to talk to me and answer some questions so I could get to know him better and hear more about the things that have helped shape his business success to date – let’s get stuck into it!
Latest book that I love/am gifting: Work by James Suzman.
The Pocket App. Game-changer for saving, organizing and reading content online.
Take a walk up to the Westmount Summit and get lost in the woods (see my IG for proof).
“You should never…”
Daily walks… outdoors… in silence… or someone smart via a podcast.
The investment in building my network. If you don’t know where to start, check out Keith Ferrazzi’s book, Never Eat Alone.
I’ll steal the ad copy from a famed The Economist print ad: “Would you like to sit next to you at a dinner party?”
Be like a pitbull. Do not let go. Most errors happen when someone lets go, stops or quits too soon. Be sure to read The Dip by Seth Godin.
A good friend of mine (now) used to be my boss. He fired me. At the time? Terrible. In hindsight? It was the best thing that ever happened to me. It made me realize that being self-employed and then an entrepreneur was the path for me. No looking back. I couldn’t love him more for firing me 🙂
Don’t let school get in the way of your education. Never stop learning. Never stop being a student. Always be reading. Always be studying. Always be doing homework.
I speak. I write. I podcast. I appear on the radio. I invest. I advise. I’m working on a startup. All of that happens at the intersection of brands, consumers and technology.
It doesn’t matter what industry you are in, it’s a young person’s world. So if you can’t be young… act young. Tagging on to that: ask great questions.
It’s well-known: Seth Godin. I even wrote him a public love letter a while back.
Can’t think of one… which tells you more about how I lead my life.
Right here waiting for you. Creating newer and more fascinating ways for consumers to be connected to brands.
ugh… no like the word “hack.”
I don’t really follow any particular digital marketing channels these days.
Turning off all of their notifications. It will change everything.
It started young. 1983. I saw the US Festival – Metal Day on TV (or video) and that was it. A metalhead from that moment forward!
Have you never seen me? Black. None blacker.
All of my talks on stage are now done via Zoom. Doesn’t get much more “changed” than that.
See above. All virtual… all the time.
People being extremely rude or inconsiderate and thinking no one notices.
No one comes to mind… maybe that says something?
Sunny Isles, Florida… I am a simple human being.
I have a new startup that’s about to heat up (I hope… I think…)
Caring about celebrities.
Gemini.
Sleeping.
Yogurt, granola and fancy coffee.
All Your Favorite Bands by Dawes.
Pearl Lemon are an SEO, PPC, PR, and B2B lead-generation agency. We are based in London but service clients around the world.
We have taken the time to interview entrepreneurs and experts (like Mitch) in this new series.
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