John Shea - Viper Copy

John Shea

Over the past 5+ years, I’ve developed a lot of skills involving email marketing and marketing automation. My goal is simple… I aim to help coaches, consultants, and entrepreneurs write highly engaging email copy to sell more of their products and services. I specialize in building out evergreen follow-up campaigns to sell your services 24/7 all through email marketing automation.

Check out John’s: Website, LinkedIn

A Fireside Chat

I had the opportunity to have an amazing conversation with John Shea at Viper Copy today. From talking about SEO for Marketing sites, John agreed to a quick interview.

He took the time to talk to me and answer some questions so I could get to know him better and hear more about the things that have helped shape his business success to date – let’s get stuck into it!

What Is The Book (Or Books) You’ve Given Most As A Gift, And Why?

The Magic Of Thinking Big.

What Purchase Of $100 Or Less Has Most Positively Impacted Your Life In The Last Six Months?

I bought a motivating book recently, just reconfirmed that a lot of what I’m already doing is effective for sales.

When You Feel Overwhelmed Or Unfocused, Or Have Lost Your Focus Temporarily, What Do You Do?

I usually take my mind off everything and play video games.

What are bad recommendations you hear in your profession or area of expertise?

Just the general idea that you always need to be working more and working harder, I didn’t get into entrepreneurship to work hard non-stop.

You are responsible for your own outcome in life!

- John Shea

In the last five years, what new belief, behavior, or habit has most improved your life?

Just having the mindset that I can achieve bigger things, and charge more for my work.

What is one of the best or most worthwhile investments you’ve ever made?

I think the $2500 I spent on a mentor to learn UpWork strategies, I’ve just passed 100k in earnings on there.

If You Could Have A Gigantic Billboard Anywhere With Anything On It — What Would It Say And Why?

I actually have no idea, I think if it wasn’t for monetizing I’d share the quote “You are most like the 5 people you spend the most time with“.

When did you first become a rebel?

Probably that job I took right after finishing college at the clothing store. I was a stocker, and I spent one morning in a back closet sleeping in a pile of clothes because I was so tired.

How has a failure, or apparent failure, set you up for later success? Do you have a “favourite failure” of yours?

I’ve had so many of them, I think my biggest was attempting to use freelance sites to get clients, giving up after going at it on my own for a month and then finally hiring a mentor to see it through and figure it out.

What advice would you give to a smart, driven college student about to enter the “real world”? What advice should they ignore?

You are responsible for your own outcome in life, not your friends, your parents or the president.

What is the most significant thing that someone much younger than yourself has taught you?

I really don’t know.

What careers advice would you give to your 21-year old self?

I’d tell myself to pick one thing, stick to it and see it through to success

Tell us about your business. What does it do and what value do you add?

Right now I help businesses with email marketing and copywriting, we help entrepreneurs sell more of their products and services online with email.

What profession other than your own would you like to attempt?

Race car driver.

Where do you see your industry in the next 5 years?

Likely just expanding.

Tell us about someone you admire and why you admire them?

My wife Brendalyn – she puts up with my crap.

What's your favourite digital marketing channel and why?

My friend Paul James has a good YouTube channel.

What is a 'hack' you have for success that most people don't know about?

Using Loom to close sales and save time on communication vs typing.

What is a useful skill someone could learn in one minute?

No idea!

What one song can you listen to every day non-stop?

Meredith Brooks – Bitch (random, but I bought the ‘single’ cd as a kid and had it playing non-stop for days in my cd player for some reason).

What is the most surprising thing you've seen in your industry?

Just how fast tech has evolved and people becoming more aware.

How has Covid-19 changed your Industry?

Just more people going online.

How has Covid-19 changed your company?

Hasn’t really effected me too much.

What's your favourite colour?


What's your favourite holiday destination?

There is a cool hotel in NH called Adventure Suites I really enjoyed.

What popular celebrity do you admire the most and why?

Robin Williams, I just was watching Hook again on Netflix and he just really made the world laugh.

What one thing in life do you consider to be overrated?

Waking up really early.

What's something exciting you're currently working on/learning that only a few people know about?

I tell everyone everything so that’s a tough one.

What are you NOT Very Good at?

I’ve always felt like I ‘sucked’ at generating traffic online.

What's your star sign?

I don’t know!

What did you have for breakfast this morning?


Check Out John's Company Profiles:

About Us

Pearl Lemon are an SEO, PPC, PR, and B2B lead-generation agency. We are based in London but service clients around the world.

We have taken the time to interview entrepreneurs and experts (like John) in this new series.

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