EWA KRAJEWSKA – fashion expert, TV presenter, university lecturer, founder of Fashion Project company. Educated as a translator and art historian. Studied in the USA. While living in Paris was working for Chanel, L’Oréal, Lee Cooper, Max Mara, Escada, Matis, Jacques Dessange and others. Nominated to the Woman Of The Year by “Glamour” magazine, nominated to Złota Szpilka award. Fashion Project won the plebiscite “Firma Przyjazna Sztuce” (Art Friendly Company). Nominated for the prestigious Wiktoria award – certificate of quality of entrepreneurs – XXI. edition of the largest brand image nationwide economic plebiscite in Poland.
I had the opportunity to have an amazing conversation with Ewa Krajewska at Fashion Project today. From talking about SEO for Fashion sites, Ewa agreed to a quick interview.
She took the time to talk to me and answer some questions so I could get to know her better and hear more about the things that have helped shape her business success to date – let’s get stuck into it!
Art and design and architecture albums on contemporary art. The books that have greatly influenced me are any by Raymond Carver, a writer and a poet, especially his short stories ‘What We Talk About When We Talk About Love’.
A vinyl – Nick Cave from his album ‘Ghosteen’ and fragrance Byredo ‘Gypsy Water’
I play the piano (for example, Pieces by Eric Satie) or I go for a walk with my dog.
Do it quickly and get another deal, don’t spend too much time on it.
Doing sports, especially jogging, swimming, and yoga. It has taught me discipline and being consequent in order to maintain good energy and overcome own barriers and reaching new better levels.
Participating in art and tech festivals, and spending time with inspiring people and building friendships.
Dare to… follow your dreams. Nothing is stronger than your heart. (I believe that the potential we have is huge but fear stops our dreams and seize our path to success, that’s why we shouldn’t think about our fears but about our dreams and don’t think about it, just do it. )
Stick to your passion and do your duties at work the best you can.
It made me more humble, wiser and stronger. I take a failure as a homework to do. Yes, I have my own failures, I think everyone has, but after all it taught me a lot and saved against new failures. Failures are important, they teach you to be better in your field and help to avoid similar mistakes for future. They improve you.
Stay diligent, humble, patient, and true to yourself. Don’t think about money, but about your passion , doing your work the best you can and giving something meaningful to the world.
My business deals with creating a strategy for brand development including PR and marketing taking into consideration international market and cooperation.
That someone younger might have better ideas than you, that it’s good to collaborate and exchange ideas with younger minds in order to create something unique and we should respect people no matter how old they are.
I admire scientists for discovering new spheres e.g. Stephen Hawkings and artists: architects for creating new space for living ( Tadao Ando) or musicians of contemporary composers like Jodie Landau.
Trends forecasting and implementing them into business strategies.
Right here waiting for you. Creating newer and more fascinating ways for consumers to be connected to brands.
My intuition.
Social Media (Instagram) because it’s simple and updated.
Following the schedule.
When I was a child, maybe I was 3 years old and took my Dad’s passport in order to make in it own illustrations and comments.
Blue.
It has opened new possibilities and technologies.
It has opened new channels of communications.
A young startup winning the best prize in experienced industry.
Clive Owen for his distant approach and creativity on stage.
Cabo da Roca in Portugal.
Creating a special project with designers from Japan. Stay tuned!
Lou Reed – Satellite of Love
Libra.
Filling in all small lines, invoices and papers.
Coffee with cinnamon & an apple.
Pearl Lemon are an SEO, PPC, PR, and B2B lead-generation agency. We are based in London but service clients around the world.
We have taken the time to interview entrepreneurs and experts (like Ewa) in this new series.
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